Counter Display Units, Dispensers and Countertop Stands
A counter display unit, or CDU, is a small structure that holds products on a shop counter: lip balms by a pharmacy till, sachets in a café, phone accessories beside a cashier. Unlike a printed shelf talker or counter card, a CDU has to carry weight, be refilled easily and stay upright when customers pick items out.
Counter space is limited and often shared with other brands, so size matters more than anything. Send the product dimensions, how many items each display should hold and a photo of the counter, and we'll suggest a format that fits. For printed point-of-sale pieces without a structure, see retail and promotional printing.
Typical applications
Impulse products at the till
Small, low-cost items displayed where shoppers wait to pay.
Launches in partner stores
Branded units that give a new product its own space on another retailer's counter.
Leaflet and card dispensers
Holders for brochures, loyalty forms or appointment cards at reception desks.
Tester and sample stands
Units that present a tester alongside boxed stock, common in beauty and pharmacy.
What we need to quote
- Product dimensions and weight, with a sample if possible
- Number of products each unit should hold
- Available counter space
- Number of units and stores
- Whether the unit is short-term or permanent
Don't have everything yet? Send what you have and we'll ask for the rest.
Questions
Can a counter display be shipped flat?
Card units are often designed to fold flat and be assembled in store, which keeps delivery simple across branches. Acrylic units usually travel assembled or partly assembled.
How do I stop products falling out of the unit?
Angled trays, front lips and dividers all help. The right solution depends on the product's shape and weight, which is why a physical sample is so useful early on.